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Does My Business Need A Website?

March 11, 2015

The internet’s influence has expanded into almost every facet of the modern existence. We live in an age of easily accessible information and infinite connectivity. Statistics NZ reported in June 2014 there were 1.98 million internet connections to homes or businesses in NZ. More importantly, 3.7 million mobile devices were active in NZ in the 3 months leading up to June 2014.

These statistics are reflected by changes in consumer behaviour and B2B relationships. These changes have direct and significant effects on your business.

Recent Statistics from Colmar Brunton tell the story: 78% of NZers had purchased a product or service online in the 3 months leading up to December 2014

NZ commerce is increasingly shifting to the digital world: Not only are we buying more online but we are researching our purchasing decisions online.

In 2014 73% of NZers compared prices between different products and services online!

This means the majority of the purchase process in NZ is being done digitally. Kiwis are discovering, researching, comparing and acting on their purchasing decisions online. Rendering many formerly productive methods of doing business and chasing business prehistoric in a short period of time

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It is vital for small businesses to recognise the enormity of these changes in consumer behaviour and B2B interaction and evolve with them.

These changes offer new opportunities to SME’s in New Zealand and the potential advantages of Internet usage should excite SME owners. A 2013 AUT study into the Internet in NZ estimated that if companies making low use of the internet evolved to become more like firms with high levels of use it could be worth an additional $34 billion in productivity. Overseas the ‘Deloitte Access Economics’ study in 2013 reported SME’s that are highly digitally engaged generally profit 20% more than those which are less engaged.

The numbers don’t lie, there is no doubt that business is increasingly done online. The questions that remain are: who will be left behind? and how will those that do get onboard use these opportunities?